WOMEN’S HEALTH: INGREDIENTS TO WATCH
From Everyday Wellness to Beauty-from-Within
Women’s health continues to be a leading opportunity in Australia’s vitamin and dietary supplement market. With 78% of Australian women reporting supplement use, the category reflects a highly engaged consumer base seeking targeted support across everyday wellness, healthy ageing and appearance-related needs.
As these needs increasingly overlap, brands are exploring new formulation opportunities that connect women’s wellness with beauty-from-within.
Here are four versatile ingredients worth considering across capsules, powders, gummies, softgels and wellness blends.
THE MARKET AT A GLANCE
Sources: Complementary Medicines Australia, Industry Snapshot 2025; Euromonitor International, 2026 Consumer Health Market Data.
FROM WOMEN’S HEALTH TO BEAUTY-FROM-WITHIN
Women’s health is becoming increasingly targeted and multifunctional. Beyond everyday wellness, consumers are looking for solutions that address specific needs across different stages of life — from daily wellbeing to healthy ageing, skin health and beauty.
In fact, 15% of Australians report using supplements for beauty-related benefits, reflecting the growing connection between health and appearance.
This creates opportunities for brands to develop formulations that combine wellness, healthy ageing and beauty-from-within in convenient, targeted formats.
INGREDIENT SPOTLIGHT
01
CRANBERRY
FRUIT POWDER & EXTRACT OPTIONS
A well-established botanical for women’s daily wellness formulations, with options suitable for capsules, powders and gummies.
02
BORAGE SEED OIL
GLA-RICH BOTANICAL OIL
A versatile botanical oil for women’s wellness and skin nutrition concepts, suitable for softgels and oil-based formulations.
03
SODIUM HYALURONATE
FOOD-GRADE INGREDIENT
A versatile ingredient for beauty-from-within concepts focused on skin hydration and healthy ageing, suitable for a range of supplement formats.
04
GRAPE SEED EXTRACT
OPC-STANDARDIZED OPTIONS AVAILABLE
A versatile botanical for antioxidant, beauty and healthy-ageing formulation concepts, with specification options to support targeted product development.
FORMULATION OPPORTUNITIES ACROSS LIFE STAGES
Women’s health is not a one-size-fits-all category.
Among Australian women aged 40–60, 37% report using supplements for menopause or bone health, highlighting the growing relevance of life-stage-specific formulation.
From daily women’s wellness to skin nutrition, healthy ageing and menopause support, targeted ingredients can help brands build more focused formulation concepts around evolving consumer needs.
FROM MARKET TREND TO FORMULATION
The opportunity is moving beyond single-category thinking. Women’s Health is increasingly connecting Targeted Wellness, Healthy Ageing and Beauty-from-Within, creating opportunities for more focused and multifunctional formulation concepts.
For brands and formulators, this creates opportunities to develop differentiated supplement concepts across capsules, powders, gummies, softgels and wellness blends.
NUTRAROOT BIO provides botanical extracts and functional ingredients to support these evolving formulation opportunities — from established women’s wellness applications to emerging beauty-from-within concepts.
READY TO EXPLORE A NEW FORMULATION?
Specifications, samples and pricing are available upon request.
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